Thursday, December 9, 2010

The Persuaders


Neuromarketing ( psychological )-

PlayStation commercials  can be considered nueromarketing because they will always show footage of someone with their family using a PS3 to try and make the PS3 seem like something that will bring the family together.

Emotional branding- Nike commercials makes their viewers feel like "Champions" if they wear and use nike products. Gatorade commercials also use this technique to market their products by using major sports stars in their commercials.



Creating a culture around a brand- Old Joe Camel and Marlboro Man ads tried to create a culture around their cigarettes. These ads were designed to make smoking seem cool. In the Marlboro Man ad it made it seem like a tough guy smoked cigarettes.


Narrowcasting- Facebook advertising is an example of narrowcasting because facebook ads are designed to advertise based on your relationship status and what you "like". Another website called Hulu asks if the ads on the site is relevant to you before watching a video.

Rhetorical marketing- Political ads telling us what we want to hear about a candidate such as senator so-and-so will cut taxes stimulate the economy and stop global warming etc.
Under the radar marketing-The "Like" feature on facebook can be considered under the radar marketing because it shows how many people like a particular product. When you look at a products page someone might think well everyone seems to like this product so maybe I should check it out too.

Across-media marketing-

Blackberry commercials on tv that show people going on youtube or facebook.

Product placement across media-In the movie “Unstoppable” before the main character leaves his house for work Family Guy is on TV in the background. The movie could be used to advertise the TV show Family Guy.

Guerrilla marketing- People in New York walking up to you and handing out flyers to buy a certain product. I usually find these people selling cell phones. Also Nike spray painting messages on the sidewalks

Viral marketing- An example of viral marketing is receiving a text message from a company about their products or the ads found on facebook or twitter.

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